Owned by a family of perfumers, Magna Pars L'Hotel à Parfum​ is a fragrant luxury hotel in Milan’s Tortona district, the kernel of the city’s creative industries. Formerly the Martone family's perfumery, the building was ushered into post-industrial life with a makeover of plate glass and painted steel, reopening as a stylish ‘hotel à parfum’. Alongside sleek white furniture, oak floors and artworks from Milan’s Brera Academy, each suite has a signature fragrance crafted by some of the most gifted ‘noses’ in the industry. Slightly south of the tourist-heavy Duomo district, the hotel is also away from the fray, rubbing shoulders with the studios of artists and designers instead.

  

Magna Pars L'Hotel à Parfum sits on Via Forcella, a quiet side street in the fashionable and refreshingly tourist-free district of Tortona.

Room Types

Junior Deluxe

These 28sq m suites have large windows overlooking the garden and their own bespoke fragrances. Furnished in a contemporary style, they have a minimalist, white-on-white colour scheme save for a brightly-coloured leather chaise longue and the artwork, which references ingredients used in perfume making. Each suite has queen-size bed and a marble ensuite bathroom with a walk-in shower. There’s also free WiFi, a 46-inch TV with Sky channels, iPod dock, minibar, Nespresso coffee machine, tea-making facilities, free bottled water and bath products made by Georgia Martone, one of the family perfumers.

from £706

Junior Premium

These 32sq m suites have views of the city skyline. Each has a king-size bed (or twins, on request) and an ensuite bathroom with a walk-in shower. A cot for tots three-and-under can be added on request. Suites also have a TV with Chromecast, a minibar and a coffee maker.

from £762

Executive Suite

These 55sq m suites have spacious living areas and large windows overlooking the hotel’s internal garden. Furnished in a contemporary style, they have leather sofas and armchairs, a glass table, a small library and scent-inspired artworks produced by artists at Milan’s Brera Academy. They also have their own signature fragrance, created bespoke for the hotel. Each suite has a king-size bed and a spacious ensuite bathroom with bath tub and a walk-in shower. There’s also free WiFi, a 46-inch TV with Sky channels, iPod dock, minibar, Nespresso coffee machine, tea-making facilities, free bottled water and bath products made by Georgia Martone, one of the family perfumers.

from £840

Executive Family Suite

These 55sq m suites have a king-size bed and two sofa beds, making them ideal for families. Furnished in a contemporary style, the living area has leather sofas and armchairs, a glass table, a small library and scent-inspired artwork produced by artists at Milan’s Brera Academy; the sleeping area has an ensuite bathroom with a bath tub and walk-in shower. Every suite has it’s own signature fragrance and overlooks the hotel’s internal garden. There’s also free WiFi, a 46-inch TV with Sky channels, iPod dock, minibar, Nespresso coffee machine, tea-making facilities, free bottled water and bath products made by Georgia Martone, one of the family perfumers.

from £1030

Prestige Terrace Suite

Each of these 45sq m suites has a private terrace and views of the city. Inside, there’s a lounge area with leather armchairs, a king-size bed and an ensuite bathroom with a walk-in shower. A cot for tots three-and-under can be added on request. Suites also have a TV with Chromecast, a minibar and a coffee maker.

from £992

Prestige Suite

These 63sq m suites have large living areas and sweeping views of the hotel’s fragrant gardens. They have oak floors, leather sofas and armchairs, a glass table, a small library and scent-inspired artworks produced by artists at Milan’s Brera Academy. The bedroom has a king-size bed and a spacious ensuite bathroom with bath tub and a walk-in shower. There’s also free WiFi, a 46-inch TV with Sky channels, iPod dock, minibar, Nespresso coffee machine, tea-making facilities, free bottled water and bath products made by Georgia Martone, one of the family perfumers. Each suite also has its own signature fragrance in a large reed diffuser.

from £934

Gran Prestige Terrace Suite

Each of these 77sq m suites has a private terrace and views of the city. The living room has leather armchairs and a plump sofa; in the separate bedroom, there’s a king-size bed and an ensuite bathroom with a walk-in shower and a spa bath tub. A cot for tots three-and-under can be added on request. Suites also have a TV with Chromecast, a minibar and a coffee maker.

from £998

Presidential Suite

This 80sq m suite has a double-height living area with and floor-to-ceiling windows with touch-panel controlled shades. The living room has oak floors, three leather sofas clustered around a large coffee table, a dining table and a kitchenette; the walls are hung with scent-inspired artworks produced by artists at Milan’s Brera Academy. A flight of stairs leads to the bedroom, which has a king-size bed, a flatscreen TV, well-stocked bookshelves and a view of the living room below. The spacious ensuite bathroom has twin sinks, a freestanding bath tub and a walk-in shower. There’s a second bathroom on the ground level. The suite also has free WiFi, a second 46-inch TV, bluetooth speakers, minibar, Nespresso coffee machine, tea-making facilities, free bottled water and bath products made by Georgia Martone, one of the family perfumers. This suite has its own bespoke fragrance.

from £1316

Grand Presidential Suite

Located on the second floor, this 90sq m suite has a large living area and sweeping views of the internal gardens. Furnished in a contemporary style, the suite has oak floors, several leather sofas and armchairs, a dining table with seating for six and a kitchenette; the walls are hung with bespoke artworks produced by artists at Milan’s Brera Academy. The large bedroom has a king-size bed, a lounge area, well-stocked bookshelves and a spacious ensuite bathroom with twin sinks, a free-standing bath tub and a walk-in shower. The suite also has free WiFi, a 46-inch 3D TV, bluetooth speakers, minibar, a Technogym fitness machine, Nespresso coffee machine, tea-making facilities, free bottled water and bath products made by Georgia Martone, one of the family perfumers. The suite also has its own bespoke fragrance.

from £1678

Location

Via Vincenzo Forcella, 6, Milan, Lombardy, 20144

£706 / night

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