From the original 16th-century architecture to its 80 Puglian wines and traditional cooking and dance classes, Masseria Cervarolo – just outside Ostuni, the ‘White City’ – takes its local roots seriously. And, owner Patrizia’s knack for creative recycling is in evidence everywhere, from the farmhouse’s original doors reused as headboards to the towel racks made of driftwood. It’s a guilt-free getaway, too: they generate their own solar power and stock eco-friendly Malin + Goetz toiletries.